Doyle Dane Bernbach is talking merger, but industry analysts arein the dark about who its partner might be. Speculation centers oncompanies outside the advertising business.
Doyle Dane Bernbach Group Inc. said yesterday it is involved indiscussions "involving an exchange of securities," leading analyststo conclude the suitor is another publicly held company.
Yesterday afternoon, trading was stopped on the company's stockat $27.75, which was up $4.50 from the previous day's close.
Industry analysts were calling this deal "the mystery merger,"in contrast with the many rumors that surround most ad agencyacquisitions.
The major advertising agency …






