Nearly pounds2 million was spent by Aberdeen City Council onpublicising itself last year.
The bill for websites, press officers, communications staff andadvertising for new staff came to pounds1.9 million - a rise of256.8% over the last 10 years.
The equivalent figure for Aberdeenshire was pounds1.6 million -a huge jump of 455.4% in a decade.
Matthew Elliott, chief executive of the Tax Payers' Alliance,which collected the figures, said: "With the internet cutting thecost of communication, it should not be difficult for localauthorities to find savings."
A spokesman for the Convention of Scottish Local Authoritiessaid: "Much of the publicity is about keeping communities informed."

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