Wednesday, March 14, 2012

FTC Launches Crackdown // Charges Hit Infomercial Pitchman

The infomercial industry has found out the hard way that magicwands and crystal power won't help it get respect.

Program-length TV commercials have come under fire in a FederalTrade Commission investigation leading Thursday to charges that TVpitchman David Del Dotto made false and deceptive claims.

The latest charges come just as infomercials are beginning toattract Fortune 500 companies excited by the industry's marketingpower but still wary of its reputation for bilking consumers withbogus products.

How bogus are the products involved?

Del Dotto is accused of peddling a get-rich-in-real-estatescheme that supposedly shows consumers how to take …

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